Last night in NYC, Gadgetell was on hand for the Digital Experience, a tech press event where companies show off their latest and greatest. Think of it as a condensed mid-year CES event. The question everyone asked me was, “what is hot here?”. For me, the answer was pretty easy: FindWhere.
You might remember us getting excited about adding GPS and reporting capabilities to your car we found at CES. That is all well and fine, but this company has done it for your GPS smartphone. As more and more phones toss in GPS, unique software solutions abound to help us take advantage out of it. The company aims their product at two groups: families and enterprise.
As the father of a preteen, my daughter gets a very short list. With Findwhere, I can get alerted when she crosses over our town line, travels at over 65mph, or even if she travels to a dead end street the teens like to hang out at (so I can show up with my baseball bat). Perhaps even better, she can hit the panic button and I am alerted to her location immediately. Maybe I will make it through the teen years…nah.
For their enterprise clients, FindWhere can offer similar conveniences: tracking, location of execs, even panic could be handy.
The key to all this is convergence. It is not something else you have to remember. No one goes anywhere without a cell phone these days and that makes it the perfect tracking tool. FindWhere relys on a small downloaded program installed on each users phone. Simple settings are set and the rest is automatic. Users can be tracked on a web tool and there are tons of custom settings to take advantage of. Even minimizing battery drain can be addressed individually for each phone.
Right now the service is $19 per month (a small price to pay for that kind of piece of mind) and the company intends to offer a paired down service in the future. The list of phones it currently works with is rather short (AT&T and T-Mobile in the US) but expanding and they are, of course, targeting the iphone.
I really like this service and will be reviewing it in the near future.
Company site: [FindWhere]
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