DirecTV looks to start up their on-demand service
Thursday, March 20th, 2008
DirecTV has announced that they’re going to release their latest feature – some sort of video-on-demand which they had been testing out through the years. DirecTV stated that, although they have had been some trouble setting up a video-on-demand system on their satellite-TV, this time, it’ll be different. This feature will be release as a beta version for subscribers to try it out around this June or July.
The system works like this: DirecTV uses the technology of digital video recording and broadband internet connections as the satellite have its limit, as satellite TVs broadcast using a one way transmission to users. DirecTV plan to let user’s record movies that they had transmitted through their satellites. The movies are recorded inside a video recorder, so that users can watch those movies anytime they want. Other than downloading from the satellite, DirecTV also provides a set-top box. With this, users can purchase TV programs and stream them via broadband connections from the web.
These new features offered by DirecTV might be a powerful weapon to increase their opportunity to invite more customers to purchase their satellite TV.
Read [Wall Street Journal]
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